As we celebrate a decade of “10 Years of Trust. Focused on Tomorrow,” we are excited to introduce a new face to the Ultima Markets family: a unicorn, designed to serve as our official brand mascot.
The Rationale Behind
For ten years, we have focused on building ultra-fast technology and intuitive platforms. However, as our ecosystem grows, we recognise the importance of making our communication more human and approachable. And so, a star was born.
Your New Trading Companion
Let’s be honest, staring at charts, data, and interfaces all day can sometimes feel like a solitary activity. We created this character to change that experience.
Think of it as a familiar companion within the Ultima Markets ecosystem. Whether you are just downloading the UM App for the first time or you are a seasoned professional navigating volatile markets, this mascot is here to make your daily environment feel a bit more welcoming.
Instead of navigating your trading journey alone, you will have a friendly face there to greet you, guide you through new features, and break down complex concepts in UM Academy.
A Symbol for the Next Decade
On the surface, the connection is simple. After all, “Unicorn” begins with a ‘U’, just like Ultima Markets. But it also directly aligns with our core values, the Five ‘U’s that guide everything we do:
– User
We value user-centricity, designing around real trader needs and removing friction.
– United
We foster a united community, growing together through learning and collaboration.
– Upright
We are defined by our upright integrity, acting transparently, responsibly, and with strong ethics.
– Upward
We pursue upward growth, improving continuously, whether in our product or performance.
– Upgrade
We exist to upgrade potential, empowering traders to elevate their skills, tools, and outcomes.
Beyond our values, a unicorn represents aiming high and believing in potential. In the business world, it stands for a rare company that defies expectations and achieves exceptional growth.
As we look toward our next decade, this is exactly the mindset we want to share with our community. We believe in the potential of our platform, and more importantly, we believe in your potential as a trader.
Joining Your Trading Routine
In the coming months, you will start seeing this character pop up across the places you use most. From in-app notifications to our social media channels, it will be there to add a bit of personality to your trading routine.
This mascot is just one part of our 10th anniversary celebrations. Alongside initiatives like the Ultimate Traders Cup and our upgraded loyalty programme, it represents our commitment to building an engaging, supportive space for our traders.
We are building tech for the future and the community. Our new mascot is here to be a part of that journey with you.
Risk Warning
Leveraged derivative products are complex and involve a high risk of losing your capital quickly due to leverage. You should consider whether you understand how these products work and whether you can afford to take the high risk of loss.
