Is Vuori Publicly Traded? Can You Buy It?

Is Vuori Publicly Traded? Can You Buy It?

Vuori has been growing rapidly, and many investors are now asking the same question: is Vuori publicly traded and can you buy the Vuori stock? Despite the brand’s rising popularity and billion-dollar valuation, Vuori is not publicly traded, and there is no Vuori stock symbol on any major exchange.

Below is a clear guide to where Vuori stands today, why it is still private, and what that means if you are hoping to invest.

What Vuori Is And Why Investors Care

Vuori is a California based premium athleisure brand founded in 2015 by Joe Kudla. The company focuses on performance clothing that feels like everyday wear, blending technical fabrics with a relaxed coastal aesthetic. 

Over the last few years, Vuori has moved from niche favourite to serious rival for more established names.

• It has expanded from menswear into a full mens and womens range
  
• It sells through its own stores and e commerce, as well as partners such as major department and outdoor retailers
  
• It is rolling out stores in key global cities, including London, Shanghai, Seoul and Beijing 

By the end of 2025, Vuori expects to surpass 100 stores worldwide, with around 15 locations outside the United States by 2026. 

This scale, combined with strong brand recognition, is why many people assume Vuori must already be public and search for “is Vuori publicly traded”.

Is Vuori Publicly Traded Today?

The short answer is still no.

Independent investment sites and pre IPO marketplaces all confirm the same point. Vuori is not listed on the NYSE, Nasdaq or any other stock exchange. There is no official Vuori ticker symbol and no public share price that you can look up on a normal brokerage platform. 

Vuori does issue shares to founders, employees and investors, as most private companies do. However, those shares trade, if at all, in private transactions rather than on open markets.

So if you log into your brokerage account and search “Vuori” or type “is Vuori publicly traded” into a search bar, there are no results. Vuori is still a private company.

How Vuori Reached A 5.5 Billion Dollar Valuation Without An IPO

Vuori has raised large amounts of capital while remaining private. Two funding milestones are especially important.

SoftBank Investment In 2021

In October 2021, SoftBank Vision Fund 2 invested 400 million dollars in Vuori. The deal valued the company at about 4 billion dollars, which instantly put it among the most highly valued private apparel brands.

At that time, management described the capital as fuel for store rollouts and international growth, not as a lifeline. Coverage highlighted that Vuori was already profitable and did not strictly need the money to keep operating, which set it apart from many other direct to consumer brands.

General Atlantic And Stripes Investment In 2024

In November 2024, Vuori announced another landmark transaction. Growth investors General Atlantic and Stripes led an 825 million dollar investment that lifted Vuori’s valuation to about 5.5 billion dollars.

This deal was structured as a secondary tender offer. That means:

• Early shareholders, including some employees and original investors, sold part of their stakes
  
• New and existing institutional investors bought those shares
  
• The company itself did not necessarily receive the full 825 million dollars as fresh cash
  

In practice, it gave liquidity to early backers and employees, while confirming a much higher valuation for the business, all without going public.

Why Vuori Can Afford To Stay Private

Several factors allow Vuori to stay private even as it behaves like a mature global brand.

1. Profitability and strong cash generation
   Reports from earlier funding rounds note that Vuori has been profitable and has not needed external capital simply to survive.
   
2. Support from deep pocketed investors
   SoftBank, General Atlantic and Stripes specialise in high growth global consumer brands. Their backing gives Vuori financial flexibility without a stock market listing.
   
3. Clear growth plan already funded
   With store targets above 100 locations and international expansion underway, Vuori appears to have enough capital and partner support to execute its current strategy while remaining private.

All of this reduces the pressure to rush into an IPO simply to raise money.

Has Vuori Announced An IPO

There has been speculation, but no confirmed IPO.

In 2023, Bloomberg reported that Vuori was exploring the idea of going public and had spoken to banks about a potential listing. 

However, as of December 2025:

• Vuori has not filed a registration statement with the US Securities and Exchange Commission
  
• There is no official IPO date
  
• No ticker symbol has been announced

The 2024 tender offer, which gave early shareholders a way to cash out some of their gains, is widely seen as a sign that Vuori is comfortable staying private for longer and can wait for favourable market conditions before any public listing.

Can You Invest In Vuori Stock Now?

For most everyday investors, the realistic answer is no.

No Direct Access For Retail Investors

Because Vuori is not publicly traded, you cannot:

• Type in a Vuori ticker symbol on your brokerage platform
  
• Buy shares on major exchanges
  
• Track Vuori in the same way you track Nike or Lululemon

Any mention of a Vuori “stock price” on information sites is usually referring to indicative private market levels, not an official exchange price. 

Limited Pre IPO Options For Accredited Investors

Some private marketplaces offer exposure to Vuori shares, but only in specific circumstances.

Platforms such as Upmarket, EquityZen and others help accredited investors purchase pre IPO shares from existing shareholders who want to sell part of their stake. 

These opportunities come with important caveats.

• They are typically restricted to investors who meet income or net worth thresholds
  
• Minimum investment sizes can be high
  
• Shares can be very illiquid, with no guaranteed exit before any future IPO or acquisition

So while it may be technically possible for some accredited investors to gain exposure, there is no simple or low risk route for the general public at the moment.

Indirect Ways To Play The Vuori Theme

If you like the thesis behind Vuori, you can still look at broader ways to participate in similar trends.

1. Public athleisure and sportswear companies
   Brands such as Lululemon, Nike and Adidas are listed and benefit from the same shift toward premium activewear and casual performance clothing. Their results also reflect how competitive pressure from companies like Vuori is shaping the market.
   
2. Consumer and retail focused ETFs
   Sector exchange traded funds that track global consumer discretionary or retail names give diversified exposure to apparel and athleisure without concentrating all risk in one brand.
   
3. Public investors that back Vuori
   Entities such as SoftBank are publicly traded and hold stakes in Vuori through their investment funds. However, any exposure to Vuori inside these larger groups is only one small part of a much wider portfolio. Buying SoftBank stock is not the same as owning Vuori shares.

What A Vuori IPO Would Change For Investors

If Vuori eventually becomes publicly traded, several things would immediately become clearer for potential shareholders.

• There would be a ticker symbol and quoted share price on a recognised exchange
  
• Vuori would publish detailed financial statements and regular earnings updates
  
• Retail investors could buy and sell shares through normal brokerage accounts

At the same time, a Vuori IPO would bring the usual risks.

• Early trading can be volatile as the market decides how much growth is already priced in
  
• High expectations, especially after a 5.5 billion dollar private valuation, could limit upside if results do not keep pace

For now, any talk about a Vuori IPO remains speculative and depends on both market sentiment and the company’s strategic choices.