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I confirm my intention to proceed and enter this website Please direct me to the website operated by Ultima Markets , regulated by the FCA in the United KingdomMany investors looking at their screens this year are asking the same thing: why is Amazon stock down when the company keeps reporting solid growth, talking up artificial intelligence and expanding its cloud business.
The short answer is that the business is doing well, but the share price is digesting sky-high expectations, huge AI spending, regulatory pressure and a cooler mood around big tech.
Below is a clear walkthrough of what is happening and why Amazon shares have slipped from recent highs.
After strong third-quarter 2025 results, Amazon briefly traded near a record high around 258 dollars in early November. Soon after, the rally stalled and the stock slid more than 10 percent from that peak, even though no single negative headline appeared.
As of early December 2025, Amazon trades in the mid 230 dollar range, up only modestly for the year and lagging some other “Magnificent Seven” names. That is why many traders look at the chart and ask why is Amazon stock down when the earnings story still looks solid. The key reason is that the market is now willing to pay a lower valuation for the same business.

On paper, Amazon’s Q3 2025 results were impressive:
The market initially cheered, and the stock jumped. But two issues quickly surfaced:
So the fundamentals looked strong, but the story wasn’t perfect and perfection was what the market had priced in.
A central theme in recent commentary on why Amazon stock is down is capital expenditure.
Amazon is spending aggressively on data centres, chips and AI infrastructure so that AWS can compete with Microsoft Azure and Google Cloud. This investment aims to secure future growth, but it comes with trade-offs:
Supporters argue that if AWS and AI revenues ramp as management expects, today’s spending could justify higher valuations in a few years. Sceptics worry that big tech might be overbuilding AI capacity, which could keep returns under pressure for longer than the market likes.
That timing mismatch, spending heavily now for earnings that fully arrive later, is a key reason Amazon stock has been knocked back after each rally.
AWS remains Amazon’s profit engine, so every change in its growth rate matters.
After a slower patch in 2023–2024, AWS growth has re-accelerated to around 20 percent year-on-year, supported by rising AI workloads and a large backlog of committed cloud spending. That is positive, but investors remember the previous slowdown.
Many now see AWS in a “prove it” phase:
So even with improving numbers, the market is cautious, which feeds into why Amazon stock is down from its peak.

Regulation is another piece of the puzzle.
Amazon faces ongoing antitrust action in the United States over its dominance in online retail and marketplace rules, as well as a recent multi-billion-dollar settlement around how it marketed and cancelled Prime memberships. Beyond the fines themselves, these cases:
On their own, these issues haven’t caused a collapse in the share price, but they contribute to the discount some investors apply when valuing the stock.
Finally, Amazon is being moved by forces that affect big tech and AI names as a group.
After years of strong gains, some large funds are rotating out of crowded mega-cap tech trades into cheaper or more defensive sectors. At the same time, the surge in AI-related capex has sparked talk of a potential “AI bubble”, with concerns that spending may be running ahead of proven returns.

In that environment:
Putting it together, the recent decline in Amazon shares reflects three overlapping forces:
For long-term investors, the pullback may look like a pause in a bigger story rather than a verdict on Amazon’s future. But in the short term, it explains why is Amazon stock down even when the headline numbers still talk about growth and AI momentum.
Disclaimer: This content is provided for informational purposes only and does not constitute, and should not be construed as, financial, investment, or other professional advice. No statement or opinion contained here in should be considered a recommendation by Ultima Markets or the author regarding any specific investment product, strategy, or transaction. Readers are advised not to rely solely on this material when making investment decisions and should seek independent advice where appropriate.